Posts Tagged ‘internet marketing’

Many people who just meet me or who have regained contact with me ask me about my career. Really it’s kind of hard to explain to them what I do. Just last Thanksgiving I was explaining to a family member that a small part of online marketing is SEM and what I do.

Search Engine Marketing is the task of marketing/advertising a business on search engines to people who are looking for solutions or answers to their query. Then they will hopefully see an ad, read it, feel compelled to click it and land on a page that will hopefully result in a conversion of some sorts. SEM is the task of writing ads, placing those ads with bids and relevant keywords, plus some sort of desired goal or conversion that will ultimately help the business make money.

I was absolutely humbled by the lack of knowledge he had. Asking me “so you buy words that already exist?” That just made me smile to know that I know something that he didn’t. But then that conversation also made me realize that my specialty and passion is within a niche. I honestly believe online marketing is my career path because I enjoy the theory, the practice and sitting back to analyze the whole task for trends and possibilities for improvement. Not to mention, I can do this job from home if I really wanted to.